October 6, 2023 - Press

As designers, we pride ourselves in our ability to think of innovation holistically by applying the three lenses of Desirability, Feasibility and Viability to our work. At Conic, we have iterated on the creation of Service Blueprints over the past few years to make the execution of new experiences more clearly actionable (Feasibility) and to better articulate their business value (Viability).

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